Recent creative examples of music merch and marketing include getting cred for using Twitter, releasing an album on Nintendo cartridges, making a studiously transgressive label announcement, fansourcing mixtape art and giving John Waters a ride. Yes, the new world of music marketing has moved well beyond advertising.
Is it a trend yet? Both Wayne Coyne and Adam Duritz recently discussed Twitter for the tech press.
Fort Atlantic on Nintendo Cartridge Album Release
Jon Black is releasing limited editions on Nintendo cartridges of Fort Atlantic's self-titled album also available in standard formats.
The first run is sold out.
Odd Future Records on Trash Talk Signing
Odd Future Records announces new signees Trash Talk via a peculiar statement from L-Boy:
"Trash Talk is supposed to be releasing they album called "119" or some sh** thru they Trash Talk Collective Label in the fall.. don't ask me what the f*** that means cuz I don't fu***** kno. I asked Tyler's trick ass what he thought about that sh** and I really didn't give a f*** so I'm not gone put that sh** on here."
Electronic Mixtape Features Fan Art
Metaform released Medicinal Purpose Mixtape Volume 2 with a fan-sourced album cover along with other content shown on the page and described in this earlier video.
Here We Go Magic Gives John Waters a Ride
Here We Go Magic recently picked up hitchhiker John Waters, tweeted some pics and got a round of news coverage. Waters was hitchhiking as part of the research process for a new book called Carsick.
Hypebot Senior Contributor Clyde Smith blogs about business at Flux Research: Business Changes and about dance at All World Dance: News. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.
