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Screen shot 2012-07-31 at 7.11.23 PMDIY Music, a division of DIY Media, unveiled today their new and improved social commerce platform designed specifically for musicians and labels, which provides them with simple ways to build and monetize their audiences. Not only can fans listen to music and share videos through the platform, but they can also buy music directly from Facebook posts, Tweets, and even from online banner ads, allowing artists to create content-rich social media storefront campaigns.

DIY Music’s platform is said to work seamlessly with Facebook’s Timeline/News Feed, Twitter, Tumblr and other blog formats, allowing for a smooth discovery process without any redirects.

“Our platform improves the bond between artist and fan,” said DIY Media CEO David Robb. “Bands and artists are able to give their fans a rich media experience and in turn collect clear analytics. The result is a more direct path to building a fan base and the increased capability to convert fans into buyers.”

You can enhance your online ads with streaming audio and video, or with email address collection. Users can interact with the content, and even make purchases directly from Facebook News Feeds, which may lead to higher levels of social engagements. In addition, the company offers detailed campaign analytics.

To learn more, go to or check out the video below:

Hisham Dahud is a Senior Analyst for Additionally, he is the head of Business Development for Fame House, LLC and an independent musician. Follow him on Twitter: @HishamDahud