MediaNet, the platform that powers MOG, Songza, turntable.fm and many other music services announced that its catalog of music tracks now surpasses 22 million. If that's not a daunting enough statistic, the company says that it's catalog is growing by more than 100,000 tracks per week from thousands of music labels, distributors and aggregators around the world. That's a lot of competition.
Of course, not every one of the 100,000 tracks being ingested into the MediaNet system each week is a new releases. And the 22 million already there contain many that the audience never cared about or have forgotten. But since MediaNet says they have the largest B2B rights-managed catalog of digital music in the world, these numbers provide a powerful reminder of just how daunting a task releasing new music is.
Many labels and marketers and an icreasing number of self-released artists are already aware of the odds facing each new release. Their answer is to work to build an audience months prior to any release, and plan for a very long campaign after.