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Can someone please clarify. News sources say Buzzmedia owns Hype Machine, but Hype Machine say its just an advertising deal. Plus, im sure a lot of the other sites you mentioned are only advertising based and havent been acquired.

Bruce Houghton

Here is the statement from BuzzMedia: "BUZZMEDIA publishes more than 40 authoritative brands whose voices define categories and culture, including SPIN, Celebuzz, Stereogum, Videogum, Buzznet, TheSuperficial, Idolator, PureVolume, Hype Machine, AbsolutePunk, What Would Tyler Durden Do?, SocialiteLife, Go Fug Yourself, Just Jared, Pink is the New Blog, Gorilla vs. Bear, RCRD LBL, TheFrisky, Concrete Loop, Brooklyn Vegan, Punknews and XLR8R."


I know they dont actually own RCRD LBL.. so im guessing with most of those titles they just have control over the publishing and advertising.

Grammar Matters

A spelling mistake in the title of the article, a spelling mistake in the bold print, and a spelling mistake in the article. And you want me to take Hypebot seriously? C'mon, man! Step up your GAME! This is crap!

Robbie Fields

Who you calling a porperty?

You're just a looser looking for the way to Maigaizne.

Did I understand the article correctly?


I work at a competitor of Buzzmedia, and I can say that they didn't actually BUY those four sites. We actually repped PunkNews.org a couple of years ago, so what this means is that they signed an exclusivity deal to sell advertising on these sites. Usually, smaller sites will be repped by various ad networks, but if it's a big enough site, then these ad networks will signed exclusive deals, as they did with these sites.


There's a big difference between 'buys' and 'reps their ad inventory exclusively'.

I'm sure that Bruce will ask the right questions and correct his headline if BUZZmedia did not, in fact, buy these blogs.

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