The National Association of Recording Merchandisers (NARM) has just revealed a slate of summer and fall webinars in the latest of their ongoing Online Seminar Series. The events commence this Thursday (8/16) with a presentation from FanBridge on how artists and managers can grow their email lists. NARM’s Online Seminar Series promises to include presentations of research findings with Q&A and trend analysis; interviews with music industry executives, dealmakers, and authors; as well as new product or service presentations with discussions around relevant issues in the industry.
August 16, 4-5 PM ET
Social Is Sexy, But Email Drives Engagement and Revenue
Influential entertainment figures, properties, and digital marketers are building followings on social networks like Twitter and Facebook with few metrics for success other than top-line follower/friend counts. Teams are dedicated to “handling social,” and the amount of work keeps increasing. Social networks are great for some things but horrible for others. FanBridge combines email and social to get the best of both worlds, namely real results – website traffic, awareness, and revenue. Join Noah Dinkin and Ben Markowitz from FanBridge, the premiere platform to help influencers and brands grow, engage, and monetize their fan audiences, as they demonstrate how their platform can build your email lists for FREE.
August 23, 4-5 PM ET
How the Music Industry Can Capitalize on Real-Time Social Data
Calling all music retailers, labels, and artists who are now using social media for both marketing and distribution: Join SocialFlow, the leading science and technology company in the social media space, for a discussion on the importance of real-time data. Webinar hosts Paula Batson, VP Communications, and Megan Smith, Account Strategist, will walk you through social media optimization and outline the key principles for building a content strategy against measurable goals.
September 13, 4-5 PM ET
Transforming Consumers into Creators
Empowering creativity has proven to be a powerful way to engage music fans, create value, and provide new monetization opportunities. ClubCreate stands at the intersection of music, technology and culture, providing free, web-based music creation tools for the masses. ClubCreate breaks down the barriers to music creation, providing brands with unique ways to engage new customers. During this webinar, we’ll look at some case studies, metrics, trends, and concepts that are drastically redefining music consumption and creation in the digital age.
September 20, 4-5 PM ET
Edgerank & Visibility: How to Maximize Your Impact on Your Social Networks
Although most people realize that social media is important, there is not a clear path to move the needle. Musicians are in a class of users who can benefit the most from social media, since they can get their music directly into their fans’ hands, but who get the least guidance since “experts” focus mostly on big brands and businesses. As the social media expert of BandPage, Matt Conn is focused solely on strategies to help musicians find real growth and value from these platforms. Matt will dive identify some of the most common misconceptions about using social media like Facebook, Twitter, YouTube, and Pinterest and explain how to get the most out of your overall Internet presence. Social networks, like Facebook, use a complex algorithm called Edgerank that takes into account numerous variables to decide just what content your fans will and, importantly, won’t see. Matt will demonstrate how you can make the system work for you.
October 11, 4-5 PM ET
The Rise of the Digital Home in Emerging Markets
Back by popular demand, Parks Associates will return to the Online Seminar Series to cover the consumer technology product and service trends that are impacting digital living in emerging markets, including Brazil, Russia, China, and India. For each country, they will examine television and broadband services, consumer electronics, digital media, and mobile services. Additional areas of exploration during the webinar will include why these markets are drawing investment and attention, terrestrial and pay TV service growth in each market, the rise of connected CE devices in the consumer home, and trends in online entertainment and mobile services.
Register for any of the above webinars here.