Incubus Manager Steve Rennie: "Fuck The Gatekeepers!"
U.S. Federal Trade Commission Approves Universal EMI Deal, Cites Labels' "Different Portfolios"

7digital Expands Effort To Encourage Music Tech Innovation

7digitalMany music technology entrepreneurs, developers, and start-ups have ideas that usually sound great in theory (most overused term: “game-changer”), but it isn’t until they actually get their hands dirty in the development of their product that they begin to realize its shortcomings and concept fallacies. By then, they might have already burned through whatever funding they had in the bank, and then are left stuck with a product that they sadly realize won’t actually amount to anything. To address this common issue among music tech visionaries, UK based digital media company 7digital is offering a new program specifically designed for music tech developers and start-ups called the “Prototype Package.”

In essence, the Prototype Package is an API license and account management service that enables third parties to build and test a live proof-of-concept of their rendition of a new music experience. The company believes that the Prototype Package addresses not only the need for proof-of-concept, but also product iteration and ideas that need to go beyond high level designs before signing long-term licensing contracts.

The company designed the Prototype Package in hopes of helping developers for real-world development, testing and debugging. It provides the tools, catalog and infrastructure to quickly and cost-effectively build a functional model of a new music service before commercial licensing – often a critical first step for a new company looking to secure funding prior to going to market, or a major enterprise corporation fleshing out an application in early stages.

“We want to encourage broad innovation with music, as this is critical to the future of the digital music marketplace,” said President of 7digital North America, Vickie Nauman. “The 7digital platform and this Prototype Package give developers the tools to help foster new music applications, to acquire funding for bright ideas, and to new provide services for music fans. 7digital can reduce the complexity in this process and help more of these great ideas become a reality.”

7digital supports a wide range of digital music products, including DMCA Radio services, á la carte download stores, integrated purchasing inside music discovery apps, mobile products on all operating systems, on-demand streaming, free music voucher campaigns and promotional products. Third parties can now deploy their application as a 7digital co-branded service or under a white label agreement. 

The company will be discussing more about their API Prototype Package at’s fall season Music Start Up Academy events in New York, San Francisco, Boston, Los Angeles and London. Those looking to learn more now can contact sales(at)7digital(dot)com or can call the local office (found here).

Hisham Dahud is a Senior Analyst for Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud