TastemakerX Integrates Echo Nest For Realtime Marketplace Data

TastemakerX, where fantasy sports meets the music industry in the form of a social music discovery game, has added a new layer to their platform by partnering with music intelligence platform The Echo Nest. The music monitoring company will now provide “dynamic music intelligence” that allows gameplay to price and track artists based on real time trends, popularity, fan acceleration, plays on the open web, and other factors – creating a more realistic environment for players.

San Francisco-based TastemakerX operates like a virtual stock market for bands. The game gives fans the ability to build virtual portfolios of artists they love and believe in, while giving bands a unique and perhaps more differentiated transparency into their fan base. Players can “buy” young artists when they are just starting to release music and get points for spotting them early. Players compete for a high individual influencer scores called "Tscores". If they’d rather not compete amongst the community, they can just use the platform to help discover artists or like-minded people who are charting across the platform.

Users can tweet, post to Facebook, and add photos to their “investments” to make their experience more social. For instance, if you happened to see an artist live and posted a photo as evidence, you can later point to that early discovery once the artist’s stock rises in the wake of a successful release.

With this new Echo Nest integration, the game now holds a reliable and massive data platform underneath that allows this virtual “stock market” to reflect the real world, in real time. The Echo Nest's music data now combines with the data TastemakerX generates within its own platform, so players buy and sell shares that are current and further enhances the realism of the marketplace.

TastemakerX is available now for iOS and the web for free.

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Hisham Dahud is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for Fame House and an independent musician. Follow him on Twitter: @HishamDahud