TastemakerX, where fantasy sports meets the music industry in the form of a social music discovery game, has added a new layer to their platform by partnering with music intelligence platform The Echo Nest. The music monitoring company will now provide “dynamic music intelligence” that allows gameplay to price and track artists based on real time trends, popularity, fan acceleration, plays on the open web, and other factors – creating a more realistic environment for players.
Users can tweet, post to Facebook, and add photos to their “investments” to make their experience more social. For instance, if you happened to see an artist live and posted a photo as evidence, you can later point to that early discovery once the artist’s stock rises in the wake of a successful release.
With this new Echo Nest integration, the game now holds a reliable and massive data platform underneath that allows this virtual “stock market” to reflect the real world, in real time. The Echo Nest's music data now combines with the data TastemakerX generates within its own platform, so players buy and sell shares that are current and further enhances the realism of the marketplace.