Welk comes to Steel Wool from the recorded music side of the industry. Welk is president of Welk Music Group, which includes solid indie labels Vanguard Records, Sugar Hill Records and Ranwood Records.
"As someone who's managed artists and promoted some of the biggest shows and tours in the world, I know the fans are still out there," said Morrow. So when I started working with George Watsky and we were able to build upon his incredible talent as a live artist while establishing the viability of his huge socially driven fan base our next step was to find a strategic label guy like Kevin Welk. Welk's one of the best and I'm thrilled that he understood we were looking for a cooperative venture, not one where George would "sign" a traditional label deal but one where we'd all sign together – as partners in a new model." - CelebrityAccess