The Heist: Macklemore & Ryan Lewis Take DIY Route To iTunes #1 - hypebot

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Seth Keller

Interesting that no one involved mentioned the music itself as a factor...the videos, the savvy social media, the art, the fan club but not the music. Says a lot without saying anything.

Welsher

The music is a given. There are tons of freat artists that never make it. This article highlights what makes Mack and Ryan stand out and what brought them to the forefront of the game: the videos, the savvy social media, the art, the fan club.

Clyde Smith

Thanks!

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