Independent and social ticketing platform Ticketfly has been on quite a roll lately, undergoing some impressive growth and expansion thanks in large part to raising $22 million in series C funding back in July. After seeing a 400% growth in their Los Angeles live music market last month, Ticketfly has expanded its presence as the number one ticketing provider for live music venues in its home base of San Francisco.
Ticketfly’s emphasis on creating socially-enabled event discoveries and purchase experiences has proven to resonate well with San Francisco. The company found that fans in the Bay Area discovered and purchased five times more concert tickets via Facebook than fans in other parts of the country.
“Being a San Francisco company, we’re ecstatic to be part of the vibrant music and cultural scene here,” said Gannon Hall, Ticketfly’s CMO. “It’s great to see these hometown venues and promoters benefiting from our integrated platform”
Ticketfly also automatically distributes event listings to a proprietary affiliate network of 200+ entertainment websites, resulting in potentially significant increases in incremental sales. For instance, affiliates are said to drive 15% of advance ticket sales for San Francisco’s The Independent and 10% for Brick & Mortar Music Hall and Oakland’s The New Parish.
The company provides venues and promoters a full suite of integrated ticketing and marketing tools including Facebook ticketing, automated social marketing, email marketing and real-time analytics, as well as an open API and complete mobile ticketing solution that includes mobile tickets for fans, an iOS scanning app and mobile-optimized event listings.