YouTube just launched a set of three features dubbed InVideo Programming that allows creators to feature a video across their video library. Creators can also promote their channel branding across all videos. Branding can be changed with a single update.
Example: Here you can see how Noisey used InVideo Programming to feature a new video across their entire library.
- Launch a new show/series: Launching a new series? Use “Feature a video” to showcase a new video to drive some initial traction.
- Showcase an old video: Have an older video that you want to promote? Go ahead and feature one of your favorite videos from your channel to drive some new viewership to that older video.
- Reinforce channel branding: Make sure your viewers are aware of your channel branding. Use “Feature your channel” to promote your logo across your library and make it easier for viewers to visit your channel page and subscribe.