By Eliot Van Buskirk of Evolver.fm.
Turntable.fm was the âitâ thing buzz whatever of 2011, and as we never tire of pointing out, we think we broke that story. It was trendy, yes, but the idea of listening to music together with other people in real time, just like grandpa used to do â thatâs a keeper. Indeed, although you donât read as many stories about Turntable.fm as you used to, plenty of people are still enjoying themselves there. Within Spotify, the group listening experience belongs to Soundrop.
This is not a minor refresh, but an overall overhaul. If youâve been waiting to find out what itâs like to listen along with other humans on the internet, this is as good a time as any to give it a whirl (iOS version available too). So far, it looks to be a hit.
âIn conjunction with Spotify, we held an event with Kendrick Lamar [pictured above],â said Soundrop spokesman Thomas Ford via email. âWe broke all our records with more than 4,200 concurrent users and approximately 100,000 visits within the 24-hour period.â
By comparison, Turntable.fm rooms max out at 250 users at a time.
According to what Soundrop told us when they visited our New York office, it is able to scale because Soundrop is built on an obscure mobile language developed by Ericsson, called Erlang, which was designed for large-scale telephony.