By San Francisco based entertainment and IP attorney Daniel Turner (@dantrnr). Contact: firstname.lastname@example.org.
In music tech, the medium truly is the message. And as 2012 comes to a close, it is a practical truism within the industry that 'apps are the future of music.' In fact, if current analytics are at all reliable, it might be fair to say that 'apps are music's present.'
As any developer or technology industry insider also knows, there always exists a significant 'law lag' between policy and technological innovation. When it comes to apps, the story is no different. While apps have for some time been driving mobile tech R&D and marketing strategy, they have largely remained off the radar of law enforcement. Well, it looks like the law may finally be catching up.
The music tech community should pay particularly close attention to this shift in consumer protection strategy. Because music tech is often on the cutting edge of app development and is one of the best-positioned industries to monetize user-collected data, they may quickly become a target of zealous enforcers.
In short, what this means for app operators and developers is that they must craft personalized privacy policies that at minimum identify what the app does, what personal information is being gathered, how it is stored and how the company will notify customers of changes.
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