Which Grammy nominees are most active on social media? To find it out, marketing tech firm Silverpop, took a at the 6 most-nominated artists: fun., Kanye West, Mumford & Sons, Jay-Z, Frank Ocean and The Black Keys, and how they communicate with their fans.
- Mumford & Sons was the most multichannel—they even personalize emails messages
- Frank Ocean was the most active tweeter of all nominees—Jay-Z was the least
- Mumford & Sons had the most active MySpace page, averaging over 4,000 plays per day
- Kanye West was the most popular Twitter user - he gained 138,604 followers with 7 tweets