At SXSW last week, two heads of EMI's international divisions were joined by music industry consultant Mark Mulligan as they revealed the first findings from a three-year long research project. They have interviewed over 1 million music customers from around the world about their listening habits & methods of music discovery. The data was enlightening, and the panelists offered some surprising analysis. In today's Deep Dive #2, Jason, Hisham and Kyle analyze these findings and discuss what they might mean for the broader music industry.
The Upward Spiral is a podcast about the new music industry featuring Kyle Bylin (Live Nation Labs), music industry consultant Jason Spitz (Former Director of Marketing at Topspin), and Hisham Dahud of Fame House. Along with special guests, the group discusses current events and issues that face artists & music professionals.