Will Spotify's First-Ever $10M Ad Campaign Help It Win The Streaming Wars? [VIDEO] - hypebot

« iTunes Sales Are Making Apple Money, No Longer Just A Lure For Hardware | Main | Topspin Offers 5 Direct To Fan Lessons From SXSW »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

@dannydee

the :30 spot is actually good. idk about the bootleg american apparel stills & bro-grammer angle though.

Bruce Houghton

The spots are fun, but do they really sell Spotify?

Beatsuite.com Music Library

Love the new ads to be honest, even if the music should be a little louder in them but they do communicate a great message we can all relate to.

Oddly enough that very first picture about mixtapes, never seen that before but just realised how comparable it is when I'm sharing playlists with friends all the time, it's pretty much swapping mixtapes!

media adverts

Just terrible:( 10 Million should have went more on the treatments instead of the time buys. These didn't sell the Spotify brand at all.

@dannydee

It absolutely does not. It's obvious they are pandering to the demographic & tastes of their potential advertisers & media(RTB) buyers.

I sold them an ad server while at OpenX, i wasn't under NDA so there it is. lol.

django

haha, edward bernays 101!

It'll work, trust me! lol

The comments to this entry are closed.




SEARCH HYPEBOT

Musician & Music Industry Resources