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Chirpify Adds $2 Million In Funding, Signs Lil Wayne, Snoop Dogg & Puma For In-Stream Social Commerce

Bird-cloudToday Chirpify, an instream social commerce app for Twitter, Facebook and Instagram, announced $2 million in new funding from Voyager Capital. That brings their investment total to date to $3.3 million. The company also announced that Lil Wayne, Snoop Dogg and Puma (not the rapper, the sportswear brand) have signed on as enterprise customers.

In an official announcement released today, Chirpify is sharing the news that Pacific Northwest venture firm Voyager Capital is investing $2 million in a series A round. Voyager Capital led a previous round of $1.3 million that included angel investors Geoff Entress, BuddyTV CEO Andy Liu, former Facebook executive Rudy Gadre, HootSuite CEO Ryan Holmes and TiE Oregon Angels.

Diane Fraiman, a Venture Partner at Voyager Capital, stated:

“With this funding, Chirpify is poised to accelerate its disruption of the social commerce marketplace. We are excited to help Chirpify continue enabling brands to realize the full business potential of the more than a billion people that interact on the major social media outlets of Twitter, Facebook and Instagram...Given the enormous wins for Chirpify over the past year, it is clear that consumers have spoken and they want the Chirpify way to buy.”

Chirpify's approach to paying for music and other goods, without leaving the stream of Twitter, Facebook or Instagram by replying with buy, donate or gimme, is on the rise and reaching up to 300 new users a day.

Chirpify is also weathering the sometimes unsteady waters of web platforms as they innovate by the rules. This was illustrated quite sharply a couple of weeks back when Ribbon was banned from Twitter sales due to their incorrect use of Twitter Cards.

Chirpify is expected to double their staff of nine and increase their sales and marketing team in the process.

Puma, Lil Wayne and Snoop Dogg To Use Chirpify

In additional good news for Chirpify, Puma, Lil Wayne and Snoop Dogg are coming on board with Enterprise accounts. The involvement of big brands, both corporate and individual, continues to grow and that will definitely help in educating the public.

Though Chirpify does conduct transactions in-stream, the first customer transaction requires leaving the social stream to create a Chirpify account. Every big brand that brings in more customers not only creates powerful network effects for Chirpify but also helps indie artists and small businesses who would otherwise be educating users on their own.

Chirpify has definitely moved to another level of the game. Now I'm just waiting for their announcement of a Google Glass pay with a wink option.

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Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) is relaunching Flux Research and maintaining Crowdfunding For Musicians. To suggest topics for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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