'Deleting Borders': Crossing The Blurry Borders Between Music And Music Marketing
Universal & X5 Form Unique Digital Music Partnership

Jack White Helps Fans Record Their Own Vinyl

image from i3.ytimg.comAs part of his role as official ambassador of Record Store Day, Jack White is opening a special record-your-own vinyl booth at his Third Man Records' Novelties Lounge in Nashville. Previewed in a demo video with Brendan Benson, fans will be able to use a 1947 Voice-o-Graph to record up to two minutes of audio which will be cut to a six-inch phonograph disc.

More & Video:

"Actively venturing to your local record shop is one of those honors and privileges in this life that we just shouldn't take for granted," said White in a statement on the Third Man site. "Certain beautiful experiences can only happen in the environment of a record store and I just thought that nothing could drive that point home more than a one-of-a-kind machine that lets you not only record your own vinyl record, but send it to anyone, anywhere in the world to share a song, poem, or private message with. I know those warm, scratchy tones send tingles up (and sometimes down) my spine. Even if you aren't instrumentally inclined, you could hold up an iPhone playing a song and sing along with the music and combine the best of all worlds tangible, digital and romantic."

Comments