3 Questions for Shannon Connolly, SVP Music Strategy for MTV/VH1/CMT on New Artist Hub
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MTV, VH1, CMT Debut Free Artist Opportunities Hub

MTV/VH1/CMT - (UPDATE 2) Expanding on a partnership that began a year ago with Topspin, Viacom music properties including MTV, VH1 and CMT are upgrading their artist/fan hub to include direct opportunities for artists across the company's many online, broadcast and live channels which reach 100 million homes and 50 million online fans monthly. 

Examples of free opportunities offered to artists:

“Starting today, artists of all levels and genres will be featured across our television channels, sites, stages, blogs, social channels, concert tours, radio shows, and most importantly, provided a direct link to their fans via artist platform,” said Van Toffler, President of Viacom Music Group.

  • Video Rotation on MTV, VH1, CMT, MTV2, MTV Hits, MTV Jams, VH1 Soul, and CMT Pure: Artists can submit music videos for on-air consideration via the platform for potential on-air music video rotation. MTV, VH1 and CMT’s music teams will evaluate videos based on the fan engagement on each artist’s page. Selected artists will receive an email that their video has been viewed and then notified when and where it will go into video rotation.
  • Music Video / Track Spotlight across MTV/VH1/CMT's Editorial Network, including MTV Buzzworthy, MTV Hive, CMT Edge, and VH1 TunerArtists can submit music videos and tracks to be featured across MTV/VH1/CMT's network of music editorial sites, which reach 8 miion unique visitors monthlyimage from www.digitaltrends.com

Partner Opportunities:

  • Open for Hunter Hayes’ NY show - Grammy nominated Hunter Hayes is using the artist platform to crowd source the opening act for his NYC concert in June. Based on fan support (measured through traffic on the page and plays of their videos), the list of potential opening acts will be narrowed down to ten with Hunter selecting the opening act.
  • The Hangout Music Fest will give two artists slots at the Gulf Shores, Ala. festival. Artists opting into the Hangout Music Fest opportunity will be eligible to play the festival, receive all-access passes, travel, lodging, and recording opportunities on the John Lennon Educational Tour Bus. Based on fan support, the list of potential bands will be whittled down to 10 and then open to a fan vote with the two top vote getters earning the spots to play the festival.

What's Next

The artist platform has three interconnected entries: Artists.MTV, Artists.VH1 and Artists.CMT. Prior to be connected to the larger Vicaom Music eco-system, which is rolling out over the coming weeks, these sites already have 2 million visitors a month with each fan spending more than four minutes per visit.

Additional opportunities to follow include song submission to be featured in specific MTV/VH1/CMT shows, on HD music chanel Palladia.

In the coming months, MTV,VH1 and CMT will introduce a mobile app and more artist commerce tools,. Brand partnerships that will connect advertisers with up and coming artists are also planned.

image from www.exclusivegenetics.comHow To Sign Up

 To update your presence on all Viacom sites at once, go to any of the 3 artist portals (i.e. http://www.mtv.com/artists/) and in the upper right corner click on “Are You An Artist?” to learn more or “Claim Your Page”.  Start by uploading a  photo, sync your social accounts and choose songs and videos to feature. 

While there are opportunities to sell goods for a fee using Topspin, there is no charge to sign up or to upload material. Tour dates across Viacom sites are delivered via Songkick.

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