Live Nation And Insomniac Form Creative Partnership
Live Nation has signed a deal with EDM promoter
Insomniac Events, the company behind the successful Electric Daisy
Carnival. In a post on Insomniac's website, CEO Pasquale Rotella said they had entered into a creative
partnership. According to Pasquale, Insomniac will
remain a stand-alone company and would retain creative control over the
events they produce.
Rotella went on to note that partnership with Live Nation would allow
the company access to a wider and more diverse selection of venues and
access to resources that would help Insomniac produce stronger events.
Additionally, Rotella said that the tie-up with Live Nation would not
require that Insomniac use Ticketmaster for events they produce.
As previously reported in CelebrityAccess, Live Nation reportedly acquired about 50% of Insomniac in May.
"The Insomniac team, lead by myself, will maintain complete creative
control of all events, just as we always have, only now we will all
enjoy access to a much larger and diverse variety of venues and
resources. Our ticket prices will continue to be fair and reasonable
given the experience we provide and we will continue to surprise you and
deliver more than we advertise. Your joy, your comfort, and your safety
will always be our top priority. I, and everyone at Insomniac, will
continue to listen to you, communicate with you, and celebrate with you.
Our headliners are the most important people in our world and the music
and sense of community that brings us together will not change; we want
you to be inspired every single time you attend one of our events,"
Rotella wrote. – via CelebrityAccess