MTV, CMT and VH1 parent company Viacom and sponsor Monster DNA Headphones are matching dollar-for-dollar fan donations to unsigned artists via the Tip Jar feature on their Artist Platform during Thursday's July 4th Music Independence Day broadcast and online promotion. Tips from fans for unsigned artists will be matched up to $100 per tip and $500 per artist with a cap of $100,000.
To have tips matched and and videos considered for MTV, CMT and VH1 as part of Music Independence Day, artists must claim or create their page on the Artist Platform (artists.MTV.com, artists.CMT.com or artists.VH1.com), and opt in to Music Independence Day. To help build momentum, artist should drive fans to their pages and tip jar on social networks (#MusicIndependenceDay) inviting them to purchase music, leave tips or otherwise show support.
On July 4th, from 6am - 6pm (ET/PT), MTV, CMT and VH1 will each put their own spin in how the day of music is celebrated on-air. But each is broadening their playlists to include more indie artists and cover more varied genres.