Knowing how to market yourself and your music is a crucial piece of the new music business. In order to maximize your exposure you must carefully plan and implement practical marketing strategies. The "one and done" approach is a common misconception when it comes to promoting your music and is often the downfall of many unsuspecting musicians. Shaun Letang works to prevent such casualties by sharing 7 music marketing truths all musicians should know on MusicThinkTank.com
"The marketing of your music should begin as soon as you’ve a good level
of talent to promote. While the degree of marketing you undertake at the
time will depend on what exactly you have to promote and what else you
have on your plate, marketing should be an ongoing process for as long as you’re trying to become a more successful musician."