Did you know there’s a special six-week window of opportunity that comes once a year - every year? The sad thing is, most musicians aren’t aware of it or don’t give it much thought.
Will you be different? Will you be ready this year?
FACT: About 20 percent of all annual music sales take place in the last six weeks of the year – during the holiday season! And the demand is there consistently every year. Internet-based holiday sales, in particular, continue to grow ... and there are more opportunities all the time to tap into these online consumer dollars.
Many independent artists profit simply because they put a little time and energy into creating annual holiday campaigns that gain momentum year after year.
THE PROBLEM: Most artists never tap into this holiday revenue potential.
Why? Thanksgiving, Christmas and Hanukkah come only once a year, and they are short-lived events. It’s easy to justify not putting much effort into them. Therefore, most musicians ignore this holiday music income stream.
That’s a BIG MISTAKE!
ACTION STEP: Now is the time to create a plan to share your music, do good in the world, and profit from the unique way you can help people celebrate during the holiday season.
- Can you find a venue where you can present a holiday-themed music event in December?
- Are there any retail stores in your area that could use some live music during the holiday shopping season?
- Can you record a new holiday song and release it in the coming weeks?
- Have you recorded Christmas music in the past that you can bring back out in the coming months?
Do what the smart bands and artists do: Think ahead and create a plan now that will serve you and your fans during the coming holiday season.
For a more in-depth course on this topic, consider this new "Holiday Music Marketing" multimedia training program.
Bob Baker is the author of three books in the “Guerrilla Music Marketing” series, along with many other books and promotion resources for DIY artists, managers and music biz pros. You’ll find Bob’s free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com.