We talked last week about technology and how its rapid evolvement is revolutionizing the world we live in and this week, we want to continue that conversation. Music marketing isn't as cut and dry as it once was. Fans are taking to social media and to smart phones instead of record stores. How do you make sure your material is getting to the hands of your biggest fans if they're bypassing hard copy material? Corey Crossfield proposes Direct to Device Marketing as the key to unlocking today's music industry consumers on MusicThinkTank.com.
"As the technology of applications and devices advances,
marketing tactics should shift to the consumer’s behavior with their device."