Now more than ever independent artists are forced to fight to be valued. Illegal downloading is going viral and the security in "being signed" just doesn't provide the foundation and financial stability it used to. In a world where digital is default and free streaming is king, how can indie artists position themselves for a successful career? The answer is - know what you're worth. Mark Knight brings us Alex Keevill's thoughts on the challenges facing today's indie artists on MusicThinkTank.com
Join the conversation: How have these challenges influenced your career or changed your approach to marketing yourself as an indie artist?
"All of the good press, viral videos, gushing praise and devoted fans in the world do not equate to revenue. And if musicians are not recouping their costs (let alone making a profit) then music is not a viable career for them, as they won’t be able to afford to make it."