Yesterday media corporation Tribune Company officially announced that they were acquiring Gracenote from Sony. Gracenote is a leading music and video recognition and metadata company that has a strong automotive presence. Tribune Company is purchasing all shares of Gracenote from Sony for $170 million and will complete the process first quarter 2014. Gracenote will be combined with Tribune Media Services, their tv and movie metadata company, to create an even bigger entertainment metadata service.
Not sure what it's going to be called but, once merged, the combo will have deep tv, movie and video resources with Tribune introducing music to their mix.
This also brings the automobile into Tribune's reach given Gracenote's strength in that realm. With the growing presence of video in automobiles, this aspect should also build on their combined strengths.
Janko Roettgers recently interviewed Gracenote President Stephen White about their automotive activities and the potential for powering personlized radio ads:
Ryan Lawler at TechCrunch has more of the bigger picture perspective.
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- Gracenote CTO Ty Roberts Discusses MusicID Live's Debut At Outside Hacks
- Ty Roberts: From Working With David Bowie To Co-Founding Gracenote
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is building a writing hub at Flux Research. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.