U.S. Court Strikes Down Net Neutrality: What It Means For Music, FOMC Reacts
How SoundCloud Can Move Beyond Music To Be The Sound Sharing Platform It Wishes It Was

New U.S. Video Stats: Google Dominates, Vevo #1 YouTube Channel

vevoNew data from the comScore Video Metrix shows that 188.2 million Americans watched 52.4 billion online videos in December. Google Sites, driven primarily by video viewing on YouTube, ranked as the top online video site with 159.1 million unique viewers. Facebook ranked #2 with 79.1 million viewers.

Next were AOL, with 76.2 million, Yahoo sites with 53.5 million and NDN with 49.4 million. Nearly 52.4 billion video content views occurred during the month, with Google Sites generating the highest number at 13.4 billion, image from www.androidpot.comfollowed by Facebook with 3.7 billion and AOL with 1.4 billion. Google Sites also had the highest average engagement among the top ten properties.

Amoung YouTube channel partners, music video site Vevo ranked #1 with 7.2 billion  video views from 39.4 million unique viewers who watched an average of 51 minutes of programing each.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
December 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience  188,249 52,374,583 1,164.5
Google Sites 159,090 13,384,434 356.7
Facebook** 79,105 3,749,940 50.1
AOL, Inc. 76,178 1,414,138 60.4
Yahoo Sites 53,499 392,542 47.8
NDN 49,388 530,275 71.2
Amazon Sites 44,626 215,795 17.1
VEVO 39,424 632,788 51.0
Microsoft Sites 36,662 609,765 36.9
Vimeo 32,932 142,426 32.3
Turner Digital 29,008 221,105 39.0

Top 10 YouTube Partner Channels by Unique Viewers
The December 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 38.5 million viewers. Fullscreen held onto the #2 spot with 27.3 million unique viewers, followed by ZEFR with 26.6 million, Maker Studios Inc. with 24.7 million, and Warner Music with 22.7 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (72 minutes per viewer), followed by VEVO (51 minutes per viewer). VEVO streamed the greatest number of videos (622 million), followed by Maker Studios Inc. (523 million).

Top YouTube Partner Channels Ranked by Unique Video Viewers
December 2013
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 38,460 622,057 51.1
Fullscreen @ YouTube 27,346 358,267 40.9
ZEFR @ YouTube 26,598 143,042 14.9
Maker Studios Inc. @ YouTube 24,726 522,869 72.2
Warner Music @ YouTube 22,672 151,209 19.1
warnerbros vfp @ YouTube 20,032 61,301 5.3
The Orchard @ YouTube 18,987 78,701 11.8
google @ YouTube 17,965 47,075 4.6
rumblefish @ YouTube 17,396 45,932 7.4
UMG @ YouTube 16,295 66,580 11.0

 

Enhanced by Zemanta

Comments