U.S. based music agency Paradigm has announced the acquisition of a 50% stake in in London based Coda Music Agency effective January 21st. The joint venture developed from a long-standing collaboration between the two agencies and will allow them to operate more efficiently by sharing resources to support their client roster. Coda's client list includes a huge array of electronic, rock, hip-hop and pop artists, including T-Pain, Beirut, The Civil Wars, Deer Tick, Macy Gray, and Way Out West.
Marty Diamond, Paradigm’s Head of its East Coast Music Division said, “We have been working closely and successfully with CODA for many years and share common values and a deep commitment to artist development. This new partnership is the next logical step as we continue to carefully grow our Music Division with the artist’s interests always at the forefront of our planning.”
Sam Gores, Chairman and CEO of Paradigm said, “We could not be happier to start the New Year with this partnership with CODA, a terrific group of agents who are dedicated to growing artists careers the right way. This furthers our strategy of aligning with agencies around the globe that share our values and our commitment to the highest quality representation.” - via Celebrity Access