ADA, the indie label distribution and services arm of Warner Music Group (WMG), is expanding its artist & label services team. Brandon Squar has been promoted to SVP Digital Strategy and Revenue and Tatia Adams Fox has been named SVP Marketing, ADA. Both are based in New York.
Squar previously served as Vice President, Digital Sales & Marketing, ADA. A 17-year music industry veteran, Squar has held various roles—with an emphasis on digital strategy, strategic marketing and sales—at companies including Universal Music Group, Island Def Jam Records, Live Nation, and Warner Music Group.
Adams Fox previously served as Vice President of Marketing at Universal Motown Records, working with artists such as Sean “Diddy” Combs, Akon, Nick Cannon, Swizz Beatz, Q-Tip, Wu-Tang Clan, Lloyd, Kat Deluna, David Banner, Carl Thomas, Loon and Melanie Fiona. Prior, she launched her own marketing firm, BOOPA! Integrated Marketing, and held stints at Playboy Enterprises and MTV Networks.