BandPage To Deliver Artist Content To Clear Channel, iHeartRadio
BandPage has partnered with Clear Channel to deliver artist content including bios, photos, tour dates with tickets links and special "fan experience" offers on digital radio service iHeartRadio and the sites of the broadcaster's 840 North American radio stations. Live Nation, Rhapsody, Vevo and Xbox Music also draw select content from BandPage's 500,000 artist profiles.
"Radio has been a cornerstone of the modern music business for nearly a century and, understandably, musicians have been looking for a way to connect directly to radio fans in the digital era," said J Sider, CEO, BandPage. "Partnering with Clear Channel to provide artist-curated content and offers to iHeartRadio and Clear Channel's radio station websites represents an incredibly powerful way to help artists grow their fan bases, drive additional revenues and, ultimately, build their careers."
The race to provide rich artist content to global music sites continues to accelerate with BandsInTown and Songkick offering tour dates, Topspin's free ArtistLink delivering artist content and buy links and IODA founder Kevin Arnold's OpenAura platform nearing launch.
While each platform offers new opportunities for artists and marketers, few are interconnected; thus adding the job of updating assets across the web to an already too long to do list.