D.I.Y.

ToneDen Launches About.me For Music With Extra Features For Musicians

Toneden-logoThe one page website that ties together one's social media presence and related info has appeared in many forms. One of the more successful has been About.me. But ToneDen offers a bit more for musicians with a one page site for fans and a separate one sheet EPK for the press and music industry. Analytics and premium features round out the offering. I spoke this week with co-founders Tim Thimmaiah and Ali Shakeri about the current service and where it might lead.

ToneDen is now officially in public beta and you can sign up for the basic service for free. Premium features are available for $5 a month/$50 a year but Hypebot readers have two weeks to sign up for a 40% discount on the annual fee using the code "HYPEBOT" that brings it down to $30.

Modern Tools For Modern Musicians

I spoke with Toneden co-founders Tim Thimmaiah, CEO, and Ali Shakeri, CMO. CTO Nick Elsbree was not present but he makes up the third co-founder of Team ToneDen.

Though ToneDen can be thought of as an About.me for musicians, that label only goes so far.

About.me offers a single page website as a simple way to have a web presence. I have one as one of my outposts on the web. As I understand it, About.me's vision is complete but ToneDen wants to do more.

The initial offering features three elements:

Websites – single page sites designed with fans in mind.

One Sheets – single page EPK for press and the industry.

Analytics – for one's social media accounts.

ToneDen can bring together content from and track analytics for SoundCloud, Facebook and Twitter and can function as an additional spot on the web or as one's official website if desired.

Pricing options include free with the one page website for fans and basic stats.

Pro options add the one sheet EPK, advanced analytics and custom domains.

You can check out The Hi-Yahs website and Cashmere Cat's one sheet in addition to the above video.

ToneDen's Focus and Long-Term Plans

Tim Thimmaiah and Ali Shakeri said that, like many newer music tech startups, they are focusing on electronic music though not just EDM. And like most startup founders with that profile that I've talked to of late, that's an organic move based on their own involvement in electronic music which coincides nicely with the current boom.

But ToneDen is genre-agnostic and simple web pages are just the beginning.

The co-founders explain that they want to develop ToneDen in a way that connects emerging musicians with the industry and ultimately helps draw the music industry together. Though they weren't yet able to share names, they say they are currently working on partnerships with indie labels and indie pr companies that represent "well-known clients."

So I expect to be hearing more from them and hope to be back with a report later this year regarding their experiences promoting ToneDen at this year's SXSW.

If you're looking for a lightweight website or web outpost, check out ToneDen and don't forget to use the "HYPEBOT" code for your discount.

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Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.

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