BandPage, a free online marketing and monetization platform for musicians, has raised $9.25 in Series C funding. The round was led by previous investors GGV Capital and Mohr Davidow Ventures and brings BandPage’s total capital raised to over $28 million.
BandPage launched in 2010, becoming a hugely successful Facebook app. Surviving several major shifts in Facebook's rules for apps, BandPage has continued to develop as a musician services platform, with 500,000 artist users. “We are in the musician business,” said J Sider, Founder and CEO of BandPage, “the business of driving revenue growth and expanding fan bases."
Band Page Profiles & Partner Network
Musicians create a BandPage Profile to engage and monetize fans; adding bios, photos, videos, songs, tour dates, tickets, VIP experiences and merchandise. BandPage Profiles can power content on their site, social media and across the BandPage Partner Network which includes VEVO, Google, Clear Channel, Live Nation, Rhapsody, Xbox Music and LyricFind.
"The future of the music business is the direct musician-to-fan connection," said Brian Message, manager of PJ Harvey and Nick Cave, co-manager of Radiohead and chairman of the Music Managers Forum,"and, by working with the music services to build a channel through which musicians can directly reach their fans with content and commercial offers, BandPage is helping musicians capitalize on the tremendous opportunity facing the music business today."