Music Business

Neil Young’s Pono Music Has Raised $4.2M On Kickstarter

PonoNeil Young's campaign to fund Pono, a higher quality music player and download store, has raised $4.2 million a week after launching on Kickstarter. While the dollars are impressive, the jury is still out on whether Pono, which will play FLAC or ultra-high resolution recordings (192kHz/24 bit), is more than a niche audio player and service. Watch the intro video featuring an all star cast of musicians extolling the virtues on Pono.

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1 Comment

  1. money talks, and there’s thousands of people calling out for better quality portable digital audio. even in this bad economy.
    apple could have upped the specs of the iDevices a couple of years ago and this woudn’t have been necessary. They could also make new iDevices play HD audio, and Pono might go out of business but we would all benefit from the standard moving up.

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