Ticketing News: SFXE Acquires Flavorus, Eventbrite Valued At $1 Billion, Brown Paper Tickets Innovates
SFX Entertainment's newest acquisition is ticketing company Flavorus which serves important EDM events among a variety of clients. Eventbrite recently raised a $60 million surprise round that valued the company at a hefty billion dollars. And Brown Paper Tickets is innovating with a new text message-based ticket sharing feature called Transfer-to-a-Friend and a bundle of anti-scalping tools for event organizers.
SFXE Agrees to Acquire Flavorus
"Established in 1999 by Todd Sims and James Reichardt, Flavorus is a leader in ticketing technology, customer service, on-site operations and event marketing. Flavorus has more than 5,000 partners and is the go-to ticketing solution for EMC events including Electric Daisy Carnival, Hard Events, Pacha NYC, Beta Nightclub and other leading event brands. "
For more on Flavorus, see their case studies of particular events with which they worked.
Eventbrite's $60 Million Round Raises Valuation to $1 Billion
Apparently Tiger and T. Rowe wanted in quite badly and covered the whole round themselves. In fact, a source said, "They probably would have invested more if they could have."
According to Fortune's Dan Primack this may mean Eventbrite is unlikely to IPO till next year.
Brown Paper Tickets Debuts Ticket Sharing Via SMS
To make matters easier for group ticket purchases Brown Paper Tickets introduced Transfer-to-a-Friend this month. The patent-pending tech allows group organizers to "skip waiting at will call or standing around to hand deliver printed tickets to your friends."
Transfer-to-a-Friend is a feature available to any Brown Paper Tickets ticket buyer.
While Brown Paper Tickets is trying to make it easier for friends to share tickets, they're also working to undermine scalping with their Anti-Scalping Suite that bundles together a group of optional tools to fight scalpers.
- Who Needs Ticketmaster? Eventbrite Sold 58 Million D.I.Y. Tickets In 2013
- Ticketleap Debuts Selfie Tickets Giving DIY Event Ticketing A Personal Touch
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.