Twitter’s New Music Strategy: Vevo Music Videos, Beats Music Ads, SoundCloud Partnership
It seemed to be a widespread conclusion that the Twitter #Music App was essentially dead long before the announcement that it was being pulled. Though critics continue to address the topic from time to time, focus is now moving on to Twitter's future plans. According to two writers for WSJ.com and their sources, Twitter will roll out a new music strategy this very week. It's claimed they also met with Beats Music, want to work with SoundCloud and are adding music videos from Vevo.
As Twitter explores new ways to clutter their platform, they're also busy getting ready to announce a new music strategy that will add additional content. At least that's what sources for WSJ.com are saying:
"The short-messaging service is preparing to roll out a fresh music strategy this week, according to a person familiar with the matter."
"The company plans to shelve the idea of a stand-alone app all together, another person said, setting a new strategic course centered on music conversations and content on the Twitter service."
"Twitter met with Beats Music in San Francisco this week, proposing a partnership that would promote subscriptions to the music-streaming service, according to a person familiar with the matter. It is also looking to partner with music-sharing site SoundCloud for the new strategy, this person said."
"Vevo LLC…is working with Twitter to offer bite-sized music videos, according to people familiar with the matter."
It sounds like Twitter is adding music videos in some form that will be more targeted, curated or forefronted than music videos already are so therefore perhaps more monetizable.
Expect some sort of ad campaign on Twitter by Beats Music.
And the SoundCloud piece sounds interesting but what's missing here is what form all this will take.
Given that they you can now add up to 4 pics per tweet via Twitter mobile apps, this next change will likely increase noise even without autoplay.
Hypebot Senior Contributor Clyde Smith (Twitter/Facebook) is currently relaunching All World Dance. To suggest topics about music tech, DIY music biz or music marketing for Hypebot, contact: clyde(at)fluxresearch(dot)com.