Marc Geiger, the head of William Morris Endeavor's music department, has made a personal investment in Audiam. No details of the size of his investment were released. Audium, the YouTube monetization platform, had recently secured $2 million in funding from an music industry A list including artists Jason Mraz and Jimmy Buffett, promoter and manager Bill Silva, Brett Gurewitz of Epitaph, Anti- Records and TuneSat CEO Scott Schreer.
Barnes & Noble CTO David Willen, Jonathan Siegal and the GSO Business Group also participated in the last round. Audiam was launched in June of last year by Tunecore co-founders Jeff Price and Peter Wells, and received $500,000 in Angel funding in August.
Geiger was an early investor in ArtistDirect and been a champion of music tech. "I believe the new music royalty stream collection business is a good place to invest and take risk," he told Billboard. "I think Jeff picked a smart market to go after and is historically a good signer. I see him a bit like Willard (Ahdritz) from Kobalt, who I like a lot."