(UPDATED) The Agency Group and direct to fan platform PledgeMusic have announced the formation of a strategic partnership. Under the terms of the deal, TAG will refer select its 2000+ artists to PledgeMusic's direct-to-fan platform to create both fan-funded album and touring campaigns.
In addition, PledgeMusic's in-house team will provide dedicated support to TAG's participating artists during their campaign. PledgeMusic will also leverage their artist discovery platform to refer select artists to TAG for representation.
"The partnership between PledgeMusic and The Agency Group is a perfect fit, and a part of what we see as a growing ecosystem for artists," commented Benji Rogers, Founder and President of PledgeMusic. "We both truly value the power of fan connection and The Agency Group shares our commitment to creating sustainable careers for the talent that we work with." - via CelebrityAccess