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Music Ad Watch: Kanye West's New "God Watch" Drives Adidas World Cup Commercial

SunglassesKayne and Kim are a couple of days into there honeymoon; and that PR bonanza added to World Cup mania has proven a winning combination for Adidas. Titled  "The Dream", the spot which features Kayne's new track "God Watch" has over 27 million YouTube views a few days after release. How much has the use of music in commercials evolved? If a track titled "God Watch" by the mercurial West weren't controversial enough, the lyrics include the line, “You see sharks in the water. Then they try to do nothin’ but put cocks in your daughter.”