Email Marketing is a much more valuable resource than it gets credit for being. It is a means of communication between you and your fans that you are able to control fully. There are many email platforms to choose from and several ways to build out your communications - it pays to do a little research beforehand.
"The email marketing platform you use will form the backbone of your email marketing. It’s where you store your mailing list, create campaigns, and schedule autoresponders to keep your fans engaged."