UPDATE 2: Song promotion platform Feature.fm exited beta today, and with the unveiling comes an important new partnership with popular indie music discovery site 8tracks. Feature.fm inserts songs on targeted streaming radio stations to replace audio ads. Included are tools to interact with fans and an analytics dashboard to measure success.
100 Hypebot Readers Get 100 Free Song Plays.
Not every song submitted is chosen and artists set the length and cost of their campaign. Costs range from a few hundred to a few thousand dollars, with the average indie band spending about $250. With each targeted song play, the artist or label gets the song naturally integrated into 8tracks pus a premium banner ad.
Pay For Play?
Pay for play can be a tough sell for many artists. But the startup makes this pitch: A Facebook ad could cost around $1 per click with no guarantee the music gets heard. Feature.fm costs between $.05 and $.17 on average; and if it results in additional plays from sharing or repeat listening, those plays are free.
"The best way to promote an artist's music is to simply let the music speak for itself.," co-founder and CEO Lior Aharon tells Hypebot. "We believe that every artist should be able to use their limited marketing budget to get their music played to a highly targeted audience. Our mission is to help up and coming artists gain exposure."
Here's a video intro on how feature.fm works:
Be sure to come back here and tell us what you think.