The Harry Fox Agency has been tapped to provide rights management services to the company behind the new iOS application, Hook'd. Made by Musami, a company founded by concert pianist Robert Taub, Hook'd is a social music app that allows users to record short video performances of their favorite songs and share them with other users. Hook’d employs real backing tracks and MuseAmi’s proprietary audio processing technologies, including the same voice enhancement technology such as pitch correction and reverb that artists use in the studio.
HFA’s Slingshot will provide MuseAmi with a full suite of rights management services including licensing administration, data management, royalty processing and rights holder payments that will streamline the licensing and royalty process for the tech company.
“Hook’d is a unique app that features master backing tracks to which music fans can record and share their own authentic performances,” said Robert Taub, Founder and CEO of MuseAmi. “As such, our relationships with our music industry partners are the backbone of our business, and HFA is an integral piece in managing those relationships. As a startup, we appreciate how the Slingshot service will make it easy to administer and facilitate our rights management needs, allowing us to focus our attention on building our business." - via CelebrityAccess