Vadio, a platform that synchs streaming music with the appropriate video has raised $2 million in a seed funding. Investors include Marc Geiger, of William Morris Endeavor, Robin Richards, former CEO of Vivendi Universal, Wilson and YouTube VP Dean Gilbert. The company also announced a partnership with VEVO.
Vadio boosts engagement on music sites by synching the music being played to the appropriate video. Currently some radio stations are using it on their sites. But certainly the likes Pandora, Spotify or TuneIn could use it to boost engagement.
“Music videos are one of the most popular and engaging forms of content online, but they have yet to be available where consumers prefer to access music - online streaming platforms - creating a big disconnect,” Vadio co-founder and CEO Bryce Clemmer said in a statement.
And ad rates for video content are up to three times more than the rates for audio content. So, Vadio believes that many music sites will be motivated sign up and share some of the revenue.