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Great overview, Clyde! I've been doing music PR since 1997 and have developed online press kits with this exact issue in mind. Artists and their representatives can be walked through an online presence for the media when they use the free service at http://www.storyamp.com , as well as have their concerts emailed to relevant journalists in the respective city. In addition, you can download a free ebook on how to write compelling press pitches here http://www.storyamp.com/book . Thank you! - Dmitri @StoryAmp

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