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Feed.fm Raises $1.2 Million For Music As A Service

Feedfm-logoLast year about this time Feed.fm launched featuring "music as a service" and an initial $1.2 million seed round. This week Venture Beat reports that an SEC document reveals another $1.2 million seed round. Assuming someone didn't get their dates confused, it looks like Feed.fm is moving forward with their goal to make music licensing a much easier experience.

Feed.fm launched about a year ago at Disrupt SF. Feed Media is the parent company of Feed.fm as well as earlier projects involving co-founder and CEO Jeff Yasuda, Blip.fm and Fuzz.

At that point Yasuda clarified that Feed Media would focus on Feed.fm offering "music-as-a-service." The idea was to make it really easy for websites and apps to add music where appropriate. That basic concept has remained so it appears they were pretty clear about what they were doing when they launched.

Feed.fm: Music As A Service

They were reported to have raised $1.2 million in seed funding back in 2013.

Yesterday Venture Beat reported another $1.2 million round "according to an SEC form D document."

Yasuda told Venture Beat that their "clients have experienced an average of 400 percent higher customer engagement when adding music to their strategy...And an average of 80 percent of those users are likely to return after the initial visit."

Hypebot Senior Contributor Clyde Smith (@fluxresearch) recently launched DanceLand. Send news about music tech startups and services, DIY music biz and music marketing to: clyde(at)fluxresearch(dot)com.