Black Hole Recordings Launches Digital Pop-Up Store, Uses Twitter as Currency
On November 10, Dutch record company, Black Hole Recordings introduced a digital pop-up store, using Twitter as it's form of currency. The first pop-up store of it's kind, website visitors can purchase products like tracks, ringtones, and digital booklets in exchange for mentions and engagements via Twitter.
The Black Hole Pop-Up Store will mixes the traditional look and feel of a physical building, stock limitations, and operating hours with the progressive use of social media engagement as a form of digital payment. For 30 days, digital downloads will be available from artists such as Ferry Corsten, Tiësto and New World Punx. To acquire desired products, you start by following @Blackholerec on Twitter with the product of your choice followed by the hashtag #paywithtweet. Customers will then receive a direct message with a link to download.
Like it's non-virtual comrades, the Black Hole Pop-Up Store will open and close on occasion and products will be available for as long as they're in stock and will be removed once they expire.
The Black Hole Pop-Up Store is live and available for browling on BlackHolePopUpStore.com