[UPDATED] As rumored, Spotfy and Uber have partnered to add a personalized music experience to the popular ride service. The new offering is launching this Friday, November 21 with special promotions and events in 10 cities – London, San Francisco, Los Angeles, New York, Mexico City, Nashville, Singapore, Stockholm, Toronto and Sydney. A worldwide launch will follow in the coming weeks.
How It Works & Why
Uber users who link their Spotify Premium account to the Uber app will automatically hear their playlist when they enter the car. The partnership, which took just three months from conceptualization to launch, allows users to either hear their own playlist or a localized playlist curated by Uber's local representatives.
The Uber-Spotify integration will kick off this Friday, November 21, in 10 cities across the globe with artist ride-alongs and exclusive live sessions featuring Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen.
Stay tuned for more details later this week.