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Facebook Maintains Popularity, But For How Long?

Facebook-inc-news-feedThere is no denying Facebook's stronghold in the social media realm, but the grasp it's had on its users appears to be weakening slightly. In a new survery conducted by Pew Research Center, Facebook's usership shows the most engagement, but no growth between 2013 and 2014. Other platforms such as Twitter, LinkedIn, and Instagram experienced significant growth during that year. Is Facebook losing touch? Possibly. 

The exception to the lack in Facebook user growth is older adults. While the platform overall saw no growth, the user demographic shifted notably as 56% of internet users over the age of 65 are now using Facebook. The survey shows 52% of online adults use more than one social media site, but for those who only use one, 79% are Facebook users

PI_2015-01-09_social-media_01The Pew Research Report shares these statistics based on the 81% of American Adults who use the internet:

While the user base hasn't seen the same increase as it's competitors, it has maintained its activity. 70% of Facebook users engage with the site on a daily basis and 45% of them are engaging multiple times a day. Though usership is holding its own, and engagement is staying high, the number of Facebook users actively engaging with other platforms is increasing. As users begin to explore other options, Facebook might be the new face of "friend-zoned". 

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