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Music Discovery On Vine: A Blessing Or A Curse?

Vine-op-ed-new-demo-tape-bb42-2014-yir-billboard-650Who says you need fifteen minutes of fame? Apparently it only takes six seconds to become the next superstar. Social Media has sparked the careers of many of today's top artists, but has our attention span gotten so short that we can find our next superstar through Vine?

                                                                                        

Many moons ago, record executives would have A&R people scout out talent at various places. From amateur talent shows to clubs, the next big thing had to be discovered by the big fish of the music industry. Today, the power to discover new talent is in the hands of the masses more than it has ever been before. Social Media has sparked the careers of many of today's top artists, but has our attention span gotten so short that we can find our next superstar through Vine? Jason Ventura seems to think so in his latest article. 

Social Media has proven to be a blessing and a curse for the music industry. While YouTube has allowed great acts to be discovered, it has opened the floodgate for everyone (good and bad) to get their shot at fame. Is Vine the next frontier? Check out Jason Ventura's article on MusicThinkTank.com and let us know in the comments if you agree.

"Vine is just one example of how the music industry has discovered new talent. Vine was quoted as being the new Demo of 2014. It makes sense in a time when the music industry has shrinking budgets, with less time and money. It is no wonder why Vine has become an A&R’s dream with six-second videos. YouTube once shared the same value that Vine now does for music discovery. However, YouTube became saturated with wannabe artists with no talent. The saturation destroyed the true potential that YouTube had to be able to discover new talent."

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