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spotify videoLast week, Spotify added audio and video content from a wide variety of major media companies including NPR, MTV, Vice and The Nerdist.  While seen as a preemptive move prior to next month's Apple/Beats music relaunch, there was also another reason that the music streamer added video.

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 Spotify users love video online.

According to data from GlobalWebIndex and crunched by Business Insider, 87% of Spotify users regularly watch video online. More than 60% streamed a full-length show last month and 1/3 of Spotify currently pay for Netflix or a similar video streaming service each month.

This chart explains why Spotify added video   Business Insider India

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