Music Business

Taylor Swift’s New Video Racks Up 1 Billion Vevo Views In Record Time

Taylor SwiftOK, I'm going to just say it. I used to make fun of Taylor Swift as another lightweight pop star. She still is unlikely to join the pantheon of musical geniuses and pioneers. But when an artist consistently delivers mega-hits while cultivating an image that is more about self-empowerment than sex and money, she deserves respect.  

 The list of Taylor Swift's accomplishments keeps growing after her most recent video 'Blank Space' became the fastest video to hit 1 billion views on the Vevo music video service.

Swift tweeted on Monday afternoon:

The video, created for the hit song from her album "1989" features Swift in the throes of an apparently bad breakup, showing the singer hurling things from a balcony, slashing clothes with scissors and attacking a car with a golf club like a jilted lover. – via Celebrity Access

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